The Middle-East Asia Leadership Forum taking place this year in Dubai furthers the dialogue we started between the two regions in 2007. As the first international event to bring together key business leaders from both the Middle-East and Asia, we created a whole host of new initiatives and relationships. Through the last few months and across our other events in different parts of Asia, this interaction has grown and many interesting alliances have resulted. There is also an increased understanding of different markets and emerging opportunities in both parts of the world.

At the Middle-East Asia Leadership Forum in April 2008 in Dubai, we build on this momentum, bringing together key business executives, policy makers and political leaders to share views and insights on the challenges facing CEOs. Markets are booming, capital is available and growth avenues abound. The key task confronting leaders of business is not where to find growth but how to sustain it. And perhaps more importantly, how to make the changes to business models that will ensure future competitiveness.

The event held across two days, provides unparalleled access to people making headlines and at the forefront of change. With the unique dialogue driven format of BusinessWeek events, each session provides an incredible array of business ideas for you to leverage. The panels are thoughtfully put together with speakers from varied industries and geographic responsibility. The moderators explore all aspects of the issues facilitating a frank and open exchange with participants.

The challenge is clearly defined. Push the boundaries and create a new space in the market. Build a business that will excel not just today, but also tomorrow.